Cleaning Company Website Development on WordPress
A custom WordPress website for a cleaning company with interactive price calculators, online booking, multilingual support, and CRM integration. The platform was built to simplify service management, automate lead processing, and provide a fast, user-friendly experience.
Client:
Role of DITS.agency
Services
Project Overview
Clean Service Group approached us with a need for a modern, user-friendly website that could support the company’s growing cleaning business and make it easier for customers to find, choose, and book the right service.
The company needed more than just a website to showcase its services. It needed a platform that could generate and manage customer enquiries, provide dedicated landing pages for different cleaning services, help potential customers estimate costs, and allow them to book selected services online.
Another important requirement was to simplify the way customer enquiries were handled. With different types of requests coming through the website – from residential cleaning and carpet cleaning to commercial services and consultations – the company needed a more organized process for collecting and managing leads.
The website also needed to serve both Romanian – and Russian-speaking customers, while giving the team an easy way to manage and update content without relying on developers for every change.
Our goal was to create a flexible digital platform that would combine service promotion, lead generation, online booking, and customer communication in one place – while providing a fast and convenient experience for both customers and the Clean Service Group team.
Technologies
Project Challenges
Flexible content management
The client needed to create and update landing pages without developer assistance while keeping a consistent design. We developed reusable custom Gutenberg blocks based on the Figma design system, giving the team flexibility while maintaining a consistent visual style.
Interactive service calculators
Customers needed a quick way to estimate the cost of different cleaning services. We developed custom calculators for upholstery, carpet, general, window cleaning, and other services based on customer selections.
Lead generation and CRM integration
The website needed to handle different types of customer enquiries, from cleaning requests and carpet pickup to commercial cleaning and consultations. All forms were integrated with Bitrix24 CRM to automatically transfer leads to the sales team.
Online booking and ordering
Selected cleaning services needed to be available for online booking and purchase. We customized WooCommerce to provide a simple and convenient ordering experience for local customers.
Performance optimization
With multiple landing pages, calculators, and custom features, website speed was an important priority. We optimized caching, CSS and JavaScript, images, and frontend performance to improve loading times and Core Web Vitals.
Solutions
We developed a custom WordPress website using Bedrock to provide a structured and maintainable project architecture.
The frontend was implemented from Figma designs using reusable custom Gutenberg blocks, allowing the client to create new landing pages and update existing content without developer assistance.
Custom JavaScript calculators were developed for different cleaning services to calculate estimated prices based on customer selections.
WooCommerce was customized to support online booking and purchasing of selected cleaning services.
The website’s enquiry forms were integrated with Bitrix24 CRM, with customer data automatically transferred to the corresponding CRM pipeline.
We also configured WP Rocket and optimized the frontend, CSS, JavaScript, and images to improve website performance and Core Web Vitals. Zoho Mail was configured for reliable outgoing email delivery.
Results
- The completed website provides Clean Service Group with a flexible platform for presenting its cleaning services, generating leads, and managing customer enquiries.
- The marketing team can create and update landing pages using reusable Gutenberg blocks without developer assistance, while maintaining a consistent design across the website.
- Customers can calculate estimated service costs, submit service requests, and book or purchase selected services online.
- The bilingual setup allows the company to manage Romanian and Russian content from a single WordPress installation.
- Customer enquiries are automatically transferred to Bitrix24 CRM, reducing manual data entry and simplifying lead management.
- The website is also optimized for performance and technical SEO, with reliable email delivery configured through Zoho Mail.
- The website is prepared for Google Ads campaigns, with optimized landing pages, conversion-focused forms, clear service flows, and the technical foundation required for campaign tracking and lead generation.
New Version Of The Website
Mobile Version
Looking for a modern, custom WordPress website designed around your business needs? DITS.agency can help. We build flexible digital solutions with custom functionality, online booking, CRM integrations, and more. Contact DITS.agency to discuss your website project.
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