16.5% Conversion Rate and 522 Monthly Leads for Clean Service
Driving high-quality leads for a professional cleaning company through targeted search and display ads.
Operating in a crowded local market, our client needed to scale their lead generation. By April 2026, we achieved a consistent flow of high-quality leads while maintaining a stable and optimized cost per acquisition.
We launched and optimized a strategic advertising campaign focused on capturing high-intent users, resulting in a 260% increase in monthly conversions compared to the previous year.
Client:
Role of dits.agency
Services
For this project, the main goal was to generate a steady flow of leads for cleaning services in a competitive local market. We launched targeted advertising campaigns focused on users actively searching for home and office cleaning services. The strategy included geo-targeting, audience segmentation, remarketing, and ad creatives designed to increase conversions. Throughout the campaign, we continuously optimized targeting, budgets, and landing page performance to improve lead quality, reduce cost per lead, and maintain stable campaign results over time.
Initial Audit & Key Findings
We performed a deep-dive audit of the existing advertising accounts and local market dynamics, focusing on:
- Conversion Data Integrity: Analyzing the gap between clicks and actual service inquiries.
- CPA Benchmark Analysis: Evaluating cost-per-acquisition across residential and commercial cleaning keywords.
- Search Intent Audit: Reviewing the relevance of broad-match terms vs. high-intent local queries.
- Competitor Ad Tactics: Assessing bidding strategies of top local players in the cleaning niche.
Problems Identified
- Inconsistent Lead Quality: A high volume of traffic from generic "cleaning" searches that didn't translate into bookings.
- Generic Targeting Leakage: Campaigns were bidding on broad terms, leading to wasted spend on non-converting clicks.
- Optimization Deficit: Lack of aggressive negative keyword filtering, resulting in high CPC for irrelevant traffic.
- Landing Page Friction: Misalignment between ad messaging and the website journey, causing potential leads to drop off.
What We Implemented
- We moved away from broad searches and focused on "ready-to-book" queries like commercial and deep cleaning, where users are actually looking to hire.
- Instead of spraying the budget everywhere, we dialed in on specific high-value neighborhoods where the conversion potential was highest.
- We aggressively filtered out junk searches like DIY tips or job seekers to make sure every cent of the budget went toward potential customers.
- Our ads stopped just selling low prices and started highlighting what people actually care about such as reliability, eco-friendly products, and fast response times.
- We refined the entire journey from the first click to the final form to make it as easy as possible for a user to get a quote in just a few seconds.
Technologies
Key Results
Scaling to 522+ Monthly Leads with a 16.5% Conversion Rate
Our strategic shift from strategic optimization transformed Clean Service’s lead generation from erratic spikes to a consistent, high-growth engine.
Our strategic shift from simple traffic to high-intent user behavior transformed a crowded market into a high-performing lead generation engine. By April 2026, we successfully delivered 522 qualified leads in a single month, maintaining an efficient average cost per click of $0.57 despite increased competition.
The most significant achievement was reaching a 16.5% conversion rate, proving that technical precision combined with the right messaging can outperform even the toughest competition. We didn’t just increase the numbers; we stabilized the flow of new business, turned over 3,150+ clicks into real inquiries, and established a scalable model for long-term growth.
This project highlights our core strength: cutting through the digital noise to deliver measurable results where they matter most.
If you’re looking to build high-performance ad campaigns that deliver measurable growth and a superior return on investment, partner with DITS.agency. Let’s transform your digital strategy into a precision-engineered engine for new business.
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