+60% Qualified Leads: Meta Ads for Real Estate
Case Study: Real Estate Performance Marketing
We helped Gardens of Eden attract more qualified international buyers through strategically optimized Facebook & Instagram advertising campaigns. By combining premium creatives, audience segmentation, and retargeting funnels, we transformed Meta Ads into a scalable lead generation channel for luxury real estate.
Client:
Role of DITS.agency
Services
About the Project
Gardens of Eden is a large-scale premium residential complex in Phuket, designed for international investors and real estate buyers. The development spans over 13 hectares and features parks, lakes, swimming pools, and luxury-resort-level infrastructure.
The developer’s primary goal is to consistently attract foreign buyers from Europe and Asia and to build a predictable lead generation system through digital channels.
Project Challenges & Objectives
The primary goal was to design and manage a strategic targeted advertising campaign aimed at generating high-quality leads and increasing brand awareness across international markets. The campaign was specifically tailored to promote premium-tier services to a global audience.
Brand Awareness: Establish a strong, recognizable presence for the brand within the luxury real estate sector.
New Audience Acquisition: Identify and engage untapped international segments to expand the client’s global reach.
100% Responsive Advertising: Ensure all ad creatives are fully optimized for a seamless experience across all devices and platforms.
Simultaneous Multi-Country Launch: Coordinate and execute a synchronized campaign rollout across multiple foreign markets to maximize impact.
Strategic Implementation & Geotargeting
We designed and executed a multi-layered targeted advertising strategy on Meta platforms, tailored specifically to the behavioral patterns of affluent buyers across key European markets.
United Kingdom: Precision & Growth
For the UK market, we focused on identifying high-intent segments. The campaigns demonstrated positive lead dynamics with notable growth during specific intervals. By monitoring daily fluctuations, we consistently adjusted our approach to ensure a steady upward trend in performance.
Germany: Efficient Scaling
Our strategy for Germany focused on scaling. Throughout April and May, we increased ad spend to drive a steady influx of investors, ensuring the pipeline remained active while maintaining budget stability.
Poland: Stability & Audience Precision
For the Polish market, our approach centered on engaging a clearly defined target audience. This precision resulted in stable peaks of activity, ensuring that the campaign delivered consistent results through highly relevant audience segments.
France: Optimization & Performance Peaks
In France, we focused on the continuous optimization of ad configurations specifically for the target audience. By fine-tuning technical settings and delivery parameters, we achieved stable peaks of activity, maintaining high engagement levels throughout the campaign duration.
Key Results
By implementing a data-driven strategy and continuous optimization, we achieved significant growth across all key performance indicators:
+65% Increase in Qualified Leads
The campaigns generated a major increase in inquiries from international buyers actively interested in Phuket real estate.
-15% Lower Cost Per Lead (CPL)
Through audience refinement, retargeting optimization, and creative testing, the average lead cost decreased significantly.
25% Returning Visitors Through Retargeting
Retargeting funnels successfully brought users back to the website and converted previously lost visitors into leads.
30% Lead-to-Sale Conversion Rate
A substantial portion of generated leads converted into real property purchases, demonstrating strong traffic quality and targeting precision.
200,000+ Users Reached
Campaigns reached high-value audiences across Europe and Asia through Meta Ads and Google Ads ecosystems.
+45% Growth in Website Engagement
International campaigns significantly increased traffic quality and user engagement across the website.
Client Testimonial
“Working with your team has been an outstanding experience! The tailored ad campaigns successfully unlocked premium clients from entirely new, previously untapped regions. We were highly impressed by your meticulous approach to analytics and reporting, which allowed us to track and scale results in real time. We look forward to continuing our partnership!”
Looking to Promote Luxury Real Estate Internationally?
DITS.agency PPC Services helps real estate developers and agencies scale Google Ads and Meta Ads campaigns globally with a focus on qualified leads, lower CPL, and measurable ROI.
Our recent works
