B2B SEO Case Study: 268% Growth After Technical & On-Page SEO
Composite Tech is an international company that manufactures and sells equipment and production lines for composite (fiberglass) rebar. The company’s machinery is designed for factories and production facilities in the construction and infrastructure sectors, with a focus on reliability, energy efficiency, and scalability of production lines.
Client:
Role of dits.agency
Services
About the Project
Composite Tech is an international B2B manufacturer of equipment and production lines for composite rebar, serving companies in the construction and infrastructure industries. The main goal of the project was to increase the website’s visibility in organic search and attract a relevant B2B audience – companies and decision-makers actively looking for composite rebar production equipment and related solutions. Our SEO strategy focused on reaching this target audience through relevant commercial searches, improving key landing pages, and building sustainable organic traffic from potential customers.
SEO Challenges & Solutions
Initial Audit & Key Findings
We began with a comprehensive multi-level audit covering:
- Technical SEO health
- Site architecture and content structure
- Keyword analysis across all language versions
- Backlink profile evaluation
- Analytics tools setup and accuracy check
- Google Business Profile (GBP) audit
- Competitor research in the advanced manufacturing niche
Problems Identified
- Multiple technical SEO issues
- Low site speed and poor performance
- Unoptimized images
- Lack of mobile responsiveness
- Sitemap and robots.txt misconfigurations
- Indexing issues on multilingual versions
- Incorrect canonical and hreflang tags
- Poor heading hierarchy (H1–H3)
- Minimal internal linking
- Missing or incorrect schema markup
- Duplicate, irrelevant, or missing meta tags
What We Implemented
- Optimizing page speed and fixing technical errors (redirects, 404s, sitemap, robots.txt).
- Enhancing page structure, headings, and content hierarchy.
- Building a full internal linking system and implementing structured data.
- Conducting multilingual keyword research and integrating optimized meta tags, alt tags, and targeted content.
- Dynamically generating manufacturing line pages and publishing articles on relevant external platforms.
- Managing and optimizing the Google Business Profile (GBP).
Technologies
Key Results
Organic Traffic Growth: from 121 to 445 monthly sessions
Thanks to a combination of deep technical fixes (site speed, crawlability, internal linking), a steady stream of useful informational content, and full on-page optimisation of key landing pages, organic traffic grew by almost four times over the campaign period. This wasn’t just “more visits”: the quality of traffic improved as well, and the number of conversions from organic search more than doubled.
Top-10 Keyword Rankings: increased from 14 to 72
Through in-depth keyword research and clustering, targeted optimisation of key landing pages, and ongoing refinement of the site’s language versions, we significantly strengthened topical relevance across the website. As a result, many priority queries moved into the top-10 positions, driving broader visibility and more qualified organic traffic
Traffic from GPT Chat and LLM Visibility
Strategic content development, supported by technical optimization and targeted link-building and citation efforts, resulted in measurable traffic from GPT Chat and increased visibility across other LLM platforms, contributing directly to conversions.
“Need to optimize a multilingual B2B site in a technical niche? dits.agency delivers measurable SEO for manufacturers, SaaS, and enterprise websites. Let’s build your next success story.”
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