How to Use ChatGPT for Search Terms Analysis in Google Ads

ChatGPT in Action: Reviewing Results

ChatGPT analyzes your search term list and flags the queries that aren’t relevant to your niche.
Next, it extracts the core keywords from those queries and suggests them as negative keywords.
The output usually comes in a convenient format — for example, a ready-to-use list of phrase match negatives.

! Important: always review the list manually. AI can make mistakes, so the final decision should be yours.

Adding Negative Keywords in Google Ads

1. In Google Ads, go to Shared Library → Negative keyword lists.

2. Create a new list or update an existing one by adding the suggested negatives.

3. Save your changes. From this moment on, your ads won’t be triggered by those irrelevant queries — which means no more wasted spend.

Pros and Cons of Using ChatGPT for Google Ads

Advantages

ChatGPT makes working with Search Terms Reports much easier. The key benefits include:

1. Time savings — hundreds of rows can be processed in just a few minutes.

2. Quick filtering — irrelevant queries are spotted faster, reducing wasted spend.

3. Scalability — ideal for managing multiple accounts or large campaigns.

4. More accurate targeting — a cleaner query list improves relevance and lowers costs.

Limitations

It’s important to be aware of the limitations. ChatGPT is a helpful assistant, but it cannot fully replace a Google Ads specialist:

1. Potential mistakes — if the prompt isn’t precise, ChatGPT may suggest excluding queries that are actually valuable.

2. Lack of full context — AI doesn’t take into account seasonality, brand specifics, or competitor activity.

3. Negative keyword caution — a query may look irrelevant at first glance, but still play an important role in your strategy.

4. Not an autopilot — human review is always required before making changes in the account.

Best Practices for Maximum Impact

To get real value from ChatGPT in Google Ads, follow these simple rules:

1. Always double-check results — never add negative keywords blindly; the final decision is yours.

2. Test changes gradually — start with a small list, monitor performance, and expand step by step.

3. Update data regularly — search behavior and queries evolve over time.

4. Write clear prompts — specify your niche and define what counts as irrelevant.

5. Watch data volume — especially in the free version, to avoid overload or errors.

ChatGPT won’t replace a PPC specialist, but it’s an excellent way to handle repetitive tasks. It speeds up search term analysis, reduces wasted spend, and keeps campaigns cleaner and more effective. The key is to use it as a tool, not an autopilot — and the results will always work in your favor.

Need Help With Your PPC Workflow?

Our team can help you set up smart, efficient Google Ads campaigns — combining automation with real strategic insight.