16.5% Conversion Rate and 522 Monthly Leads for a Cleaning Service
Learn how we brought a steady stream of new customers to a professional cleaning company through targeted search and display ads.
Client:
Role of DITS.agency
Services
About the Project
CleanService.md operates in a competitive local cleaning market, providing services for both residential and business customers.
The main goal was to increase the number of qualified leads and bookings through Google Ads while keeping customer acquisition costs under control.
We focused on reaching people actively searching for cleaning services, improving campaign targeting and ad performance, and optimizing landing pages to support conversions. Continuous campaign and budget optimization helped generate a steady flow of relevant inquiries and turn paid search into a reliable customer acquisition channel.
Ads Challenges & Solutions
Initial Audit & Key Findings
We did a deep-dive check of the client’s old ad account to find out exactly where the budget was leaking. We looked closely at:
- Real bookings vs. empty clicks: Why people were clicking the ads but leaving without booking a service.
- The price of a client: How much it actually cost to get a residential customer versus a commercial office contract.
- What people actually type: Finding the difference between accidental searches and people ready to hire a cleaner right now.
- Competitor moves: Checking what other local cleaning companies were doing to steal customers.
Problems Identified
What went wrong before we stepped in:
- Wasted money on empty traffic: The ads appeared for generic searches like "cleaning tips." Lots of people clicked, but nobody booked a service.
- Vague targeting: The campaign was paying for broad search terms, burning the budget on users who had zero intention of buying.
- Missing filters: The account didn't filter out irrelevant words, causing the client to pay high prices for useless website views.
- Website turn-offs: What people saw in the ad didn’t match what they saw on the website, making potential customers confused and leaving the page.
What We Implemented
- We moved away from broad searches and focused on "ready-to-book" queries like commercial and deep cleaning, where users are actually looking to hire.
- Instead of spraying the budget everywhere, we dialed in on specific high-value neighborhoods where the conversion potential was highest.
- We aggressively filtered out junk searches like DIY tips or job seekers to make sure every cent of the budget went toward potential customers.
- Our ads stopped just selling low prices and started highlighting what people actually care about such as reliability, eco-friendly products, and fast response times.
- We refined the entire journey from the first click to the final form to make it as easy as possible for a user to get a quote in just a few seconds.
Key Results
Scaling to 522+ Monthly Leads with a 16.5% Conversion Rate
Instead of unpredictable ups and downs, our ad updates turned the company’s lead generation into a steady, high-growth engine.
By April 2026, we successfully delivered 522 qualified leads in a single month. Despite the fierce local competition, we kept the average cost per click at a highly efficient $0.57.
The biggest win was hitting a 16.5% conversion rate, proving that reaching the right people with the right message easily outperforms the toughest competition. We didn’t just chase high numbers – we stabilized the flow of new business, turned over 3,150+ website clicks into real, high-quality inquiries, and built a reliable system for long-term growth.
This project highlights exactly what we do best: cutting through the digital noise to deliver real, measurable revenue where it matters most.
If you’re looking to build high-performance ad campaigns that deliver measurable growth and a superior return on investment, partner with DITS.agency. Let’s transform your digital strategy into a precision-engineered engine for new business.
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