From 70 to 339 Monthly Sessions: 4.8x Organic Traffic Growth
SEO Promotion for a Funeral Services
We conducted comprehensive SEO optimization for RitualTraditional.md, a 24/7 funeral services provider in Chișinău and across Moldova. Through technical improvements, semantic expansion for both .ro and .ru versions, structured data implementation, and correction of indexing and on-page issues, we achieved a 4.8× increase in organic traffic (from 70 to 339 sessions per month) and grew key conversions from 4 to 24 completed actions.
Client:
Role of dits.agency
Services
SEO Promotion for a Funeral Services Website
For this project, the main objective was to improve online visibility and generate qualified local traffic for a funeral services provider operating in a highly trust-driven and sensitive market. We developed an SEO strategy to increase visibility for high-intent service queries, strengthen our local search presence, and improve website structure so essential information is easy to find during time-sensitive decisions.
Initial Audit & Key Findings
We began with a comprehensive multi-level audit covering:
- Technical SEO health and server response issues.
- Sitemap.xml and robots.txt configuration
- Indexation problems across .ro and .ru versions
- On-page optimization gaps
- Structured data and FAQ markup errors
- Keyword research and semantic coverage for all services and products
- Orphan pages and internal linking weaknesses
Problems Identified
- Multiple technical SEO issues affecting crawlability and indexation
- Large number of 429 response codes on key pages (products and collections)
- Sitemap.xml configuration issues
- Indexing problems across .ro and .ru language versions
- Missing or incomplete meta tags on category and product pages
- Incorrect heading hierarchy (H1–H3 structure)
- Incorrect canonical and hreflang tags
- Orphan pages without internal linking
- Missing alt attributes for images
- FAQ structured data errors
What We Implemented
- Fixed critical technical issues, including 429 response codes, sitemap configuration, and indexing errors across .ro and .ru versions.
- Optimized page structure, corrected heading hierarchy (H1–H3), and improved content placement for better SEO performance.
- Collected multilingual semantic data and implemented optimized meta tags, alt attributes, and structured data markup.
- Improved internal linking and resolved orphan page issues to strengthen crawlability and indexation.
- Prevented indexing of dynamic pages and refined robots.txt configuration.
- Conducted competitor analysis and provided strategic recommendations for ongoing SEO growth.
Technologies
Key Results
After implementing the technical improvements, resolving indexing issues, and optimizing meta tags based on the collected semantic data for both the .ru and .ro versions, we observed a clear and sustainable positive trend in performance.
Organic Traffic Growth:
Monthly organic traffic increased from 70 to 339 sessions, demonstrating a 4.8× growth. This growth was driven by improved indexation, better keyword targeting, and enhanced on-page optimization across service and product pages.
Conversion Growth:
The increase in targeted organic traffic resulted in a significant improvement in key business actions. Conversions grew from 4 to 24 successfully completed events, reflecting stronger visibility, higher user intent alignment, and improved page structure.
Overall, the implemented SEO strategy not only increased traffic but also enhanced the quality of visitors and their engagement with the website.
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